[ B-2 ]
How you can create contents that's been talked about and how you can reach broader audiences
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- Kairi Manabe
- BBDO J WEST Inc.
Creative Director/Contents Planner - 登壇回数:初
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- 神谷 みめい
- GMO NIKKO Inc.
Executive Manager, Planner, Copy Writer - 登壇回数:初
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- 谷口 マサト
- LINE Corporation
Chief Producer - 登壇回数:2年連続
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- 藤崎 実
- Agile Media Network Inc.
Creative Director - 登壇回数:初
There may be no time when contents attract attention as now. In that case what kind of contents might help you to attract people? In this session, the best contents creators, who can be conceivable now, gathered! Mr. Manabe, Kairi who is creator of “Yukimichi Kowai” ,which was reproduced more than 10 million times throughout the world and became the topic, and “Hakui ha Nannin?(How many people are in lab coats? )” which is CM of “Shuchu Regain” made by Suntory, Mr. Kamiya, Mimei who is creator of “Yomeishu” and “Sante40 × Garasu no Kamen(The Glass Mask) narikiri eye mask,” and Mr. Taniguchi, Masato who creates tie-up advertising with Line and livedoor news more than 100 of them and published “Koukoku nanoni share sareru contents marketing nyumon(Introduction to contents marketing that is shared though it is an advertisement).”
The day of the session, as well as the secrets of contents to become the topic, I argue about a devices and making structures based on the knowledge of the ad technique and inflection method such as the latest technology or data to think about the making future contents. Just by holding in Osaka, I aim at the burning hot session like the genuine Takoyaki :).