Program

track A for Brands Conference Pass/有料
TARGET:Advance/Intermediate
CAPACITY:300
track B for Partners Conference Pass/有料
TARGET:Advance/Intermediate
CAPACITY:100
track C for EC and Innovation Conference Pass/有料
TARGET:Advance/Intermediate
CAPACITY:100
track D for Beginners Visitor Pass/無料
TARGET:Beginner
CAPACITY:250

Day1:15th

  THEATER Exhibition Hall
track track A
for Brands
track B
for Partners
track C
for EC and Innovation
track D
for Beginners
pass Conference Pass/有料 Visitor Pass/無料
target Advance/Intermediate Beginner
Capacity 300 100 100 250
10:00 - 10:50 (50mins)
Keynote – 1

Keynote 1

Coming soon!
Coming soon!
Coming soon!
10:50 - 11:00 Break
11:00 - 11:50 (50mins)
Keynote – 2

keynote 2

Coming soon!
Coming soon!
Coming soon!
12:00 - 13:00 Lunch Break
13:00 - 13:50 (50mins)
A-1

Key metrics to measure social engagements

B-1

Do we need to reinvent the agency model in digital era?

C-1

Native Advertising – How to utilize it in your business

D-1

Let's try digita Mktg today

13:50 - 14:00 Break
14:00 - 14:50 (50mins)
A-2

How brands can add value to conversations? 

B-2

How you can create contents that's been talked about and how you can reach broader audiences

C-2

ASIA INBOUND : HOW TO CAPTURE THEIR ATTENTION?

D-2

What is SEO & SEM by the way?

14:50 - 15:00 Break
15:00 - 15:30 (50mins)
A-3

Sponsor 30 mins

B-3

Sponsor 30 mins

C-3

D-3 

15:30 - 16:10 Break
16:10 - 17:00 (50mins)
A-4

Architecting the Future: building a global brand

B-4

"Hit Project" Behind the Scene - This is Kansai way and its future

C-4

Potential of synergistic effect between traditiona media and digital media

D-4

Would native ads be able to make all users, brands and media happy?

17:00 - 17:10 Break
17:10 - 18:00 (50mins)
A-5

Mindful Product Development

B-5

Getting the Right Employee Mix : How to build a successful team

C-5

How can marketing efficiency and effectiveness be improved through data analytics?

D-5

Why DATA can help

18:00 - 18:10 Break
18:10 - 19:00 (50mins)
A-6

How can Creative and Big Data drive consumer value?

B-6

Programmatic: Understanding the challenges and opportunities for advertisers

C-6

Online Shopping : How to gain your customers trust?

Closed in preparation of Opening Night Official Party

19:00 - 20:30 Opening Night Official Party

Day2:16th

  THEATER Exhibition Hall
TRACK track A (Advance) track B (Advance) track C (Intermediate) track D (Beginner)
PASS Conference Pass/有料 Visitor Pass/無料
TARGET Advance/Intermediate Beginner
CAPACITY 300 100 100 250
10:00 - 10:50 (50mins)
Keynote – 3

Keynote 3

Coming soon!
Coming soon!
Coming soon!
10:50 - 11:00 Break
11:00 - 11:50 (50mins)
Keynote – 4

keynote 4

Coming soon!
Coming soon!
Coming soon!
12:00 - 13:00 Lunch Break
13:00 - 13:50 (50mins)
A-7

Leveraging engagement to deliver real business results

B-7

Likable Marketing Essentials : How we can identify a certain customer figure on the other side of Social Media and Data

C-7

KANSAI Branding Strategies

D-7

How to create a measurement for adverising effects

13:50 - 14:00 Break
14:00 - 14:50 (50mins)
A-8

Brand building in digital world with 3Cs     

B-8

Role of data and automation in future media planning?

C-8

Data Driven Marketing – Capturing changes in consumer behavior

D-8

Opportunities in video advertising

14:50 - 15:00 Break
15:00 - 15:30 (30mins)
A-9

Sponsor 30 mins

B-9

Sponsor 30 mins

C-9

Sponsor 30 mins

D-9

Sponsor 30 mins

15:30 - 16:10 Break
16:10 - 17:00 (50mins)
A-10

An inspiring contents measurable?

B-10

Start Ups that change the world

C-10

Redefining Protection in the Hybrid Cloud Computing Era

D-10

Mobile Marketing Secrets Revealed

17:00 - 17:10 Break
17:10 - 18:00 (50mins)
A-11

Where the creatives are headed beyond 2020?

B-11

This is Osaka way of creativeness

C-11

D-11

Gap between different generations : Crossroad of Mass Media Way of thinking and Digital Media Way of thinking

18:00 - 18:10 Break
18:10 - 19:00 (50mins)
A-12

2020 Vision: The Future of Marketing Communication

B-12

Regional Revitalization:How Marketing and Communication change the way to attract tourists

C-12

EC Global Mindset

D-12

How to utilize CRM strategies and LTV.