[ D-5 ]

Why DATA can help

Listen to this session

  • speaker

    D-5_Susumi-Iwata
    岩田 進
    LOCKON CO., LTD.
    CEO
    登壇回数:初

  • moderator

    D-5_Keisuke-Mutoh
    武藤 啓典
    ASATSU-DK INC.
    Chief of West Digital Business Room
    登壇回数:初

The answer of this session title is the inventory of work.

Data which can obtained on a daily basis now has been growing for us marketers to use. Marketers are challenged to work in an even faster environment than ever before because of this evolution of technology. If this keeps happening, would we be buried under these massive data, and  “technology” will take over “people”.

Primarily, this evolution of technology are there for the entire industry to advance. By using these data, this could be our chance to pursue any ideas that used to be not possible. Gathering data to data analysis, and to challenge a new way of communication, with examples of top marketers, we will discuss on where we should stand as a marketer and the direction of where we should head toward.