What is the consumers’ view on Branding?

While structuring clients’ advertising and communication, today we are able to visulalize(digitize)every consumer by the use of Big Data. Through
this, developing appropriate promotion for each consumer is no longer a distant dream. On the other hand, as data driven approach becomes
major, decision making will rely on the numbers. However, if one is baised towards creatives, expressions will weight over the numeric values of the data. What is important here is how you take balance between Data and Creative. How should our clients take balance to structure communication among each consumers, instead of making an unilateral approach? Client from Kansai Prefecture, Creative Agency, and Technology Vendor all come together to discuss the potential of Big Data and Creative.