These key objectives of this session are to highlight the contemporary significance within the Case Studies of the Kewpie Corporation as well as give insight to how to continue to encourage the fan-based community in marketing.

They guest speakers include Mr. Takeda and Mr. Yamamoto.
Mr. Takeda is currently leading the corporate community in taking advantage of social media marketing and expansion as well as intuitive author of “Social Media Evolution.”

Mr. Yamamoto is from Tou-ad-kewpie and successfully launched the “Kewpie Mayonnaise Fan Club” during the 90th Anniversary of the company and Oda of the Daiko Advertising Inc.