[ C-5 ]
How can marketing efficiency and effectiveness be improved through data analytics?
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- Hiroshi Onodera
- Nestlé Japan Ltd.
E-Commerce Div. EC Development Group E-Commerce Unit UNIT MANAGER - 登壇回数:2年連続
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- Kazuki Yasuhara
- SHIN NIHON SEIYAKU CO.,LTD
Senior Director, EC Dept, Marketing Div - 登壇回数:初
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- Takuya Yashiro
- F.B.Communications Inc.
President - 登壇回数:初
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- Hiroki Kaneshima
- Glad Cube Inc.
CEO - 登壇回数:初
Only words such as big data and data-driven are ahead of ourselves,
how many companies are actually conducting data analysis and trying to
make improvements with the data?
We will raise the issue from a variety of perspectives and experiences
as advertisers, advertising agencies, analysis vendor, E-commerce, the
platform business, and explore the resolution tips.
Panelists of the lineup, what kind of things do you continue for the
“improvement” from a change in lifestyle of the end user and in
purchasing behavior?
We will delve into specific cases such as applications that are
utilized in the data analysis and process improvement from the
analysis. We will also derive the action to the next.