[ C-5 ]

How can marketing efficiency and effectiveness be improved through data analytics?

Listen to this session
  • speaker

    C-5_Hiroshi_Onodera
    Hiroshi Onodera
    Nestlé Japan Ltd.
    E-Commerce Div. EC Development Group E-Commerce Unit UNIT MANAGER
    登壇回数:2年連続
  • speaker

    C-5_KazukiYasuhara
    Kazuki Yasuhara
    SHIN NIHON SEIYAKU CO.,LTD
    Senior Director, EC Dept, Marketing Div
    登壇回数:
  • speaker

    C-5_Takuya-Yashiro
    Takuya Yashiro
    F.B.Communications Inc.
    President
    登壇回数:
  • moderator

    C-5_HirokiKaneshima
    Hiroki Kaneshima
    Glad Cube Inc.
    CEO
    登壇回数:

Only words such as big data and data-driven are ahead of ourselves,
how many companies are actually conducting data analysis and trying to
make improvements with the data?

We will raise the issue from a variety of perspectives and experiences
as advertisers, advertising agencies, analysis vendor, E-commerce, the
platform business, and explore the resolution tips.

Panelists of the lineup, what kind of things do you continue for the
“improvement” from a change in lifestyle of the end user and in
purchasing behavior?

We will delve into specific cases such as applications that are
utilized in the data analysis and process improvement from the
analysis. We will also derive the action to the next.