[ B-1 ]

Do we need to reinvent the agency model in digital era?

Listen to this session

  • speaker

    B-1_Kanae-Nakamuta-1
    中牟田 佳苗
    Daiko Advertising Inc.
    Copywriter / Planner
    登壇回数:初

  • speaker

    B-1_Yosuke-Nakahara
    仲原 洋輔
    CyberAgent, Inc.
    登壇回数:初

  • speaker

    B-1_Yusuke_Chiba
    千葉 祐輔
    HAKUHODO Inc. Kansai Office
    登壇回数:初

  • speaker

    B-1_Ryo_Makishima
    槙島 量
    DENTSU INC.
    Creative Technologist
    登壇回数:初

  • moderator

    B-1_AmaneKawana
    川名 周
    HAKUHODO DY holdings Inc.
    Head of Innovation
    登壇回数:2年連続

We’ll spent 50 minutes to think about the evolving of business model of the agency.

With digital, social, big data, IOT, smart devices, location logs, engagement, PDCA, ROI, marketing mix modeling, marketing automation etc. through evolution of technology, the marketing method always is changing.

What added value does the conventional agency bring today?

What added value will the agency bring tomorrow?

Through this session, we hope to have a hot topical discussion on ” Inventing the future of agencies “:a pilot light for the future.