~Thinking it from a digital action of local broadcasting station~

As you can see it in the examples such as using social media, producing data driven programs, and video on demand programs, five major key stations and NHK are steady developing to integrate broadcasting and digital communication systems. We invite the panelists representing broadcasting industry in the Kansai region and will have a discussion focused on their business approaches that nurturing the relationship with in their region  –  business models beyond the existing limits such as utilizing data, use of social media and communication devices, creating contents that are unique to the area, and other new approaches for the area marketing.