What are tourists from overseas like? Think of them as their point of view. How we use data and digital tools for them? From inbound to outbound.

Inbound tourism market in Japan is dramatically expanding, as the new term “Bakugai (binge-shopping)” symbolizes it. Total amount of Japan tourism consumption in 2014 reached over 2 thousand billion yen.How do we catches the market? Find solution faster, get more chance to success in this market. As the first step, we need to deeply analyze the tourists. The tourists research before visiting Japan, go shopping with smartphones in Japan, share their shopping experience after come back to their own country. Digital and data driven marketing might be the key to success. In this session, we will discuss dynamics of inbound tourists marketing and strategy of what we need to do next with panelists who have knowledge of shopping behavior of tourists,

Let’s find out the clue of the inbound tourists marketing!