Do you really understand the importance of SEM assuming the key role of

Performance-Based Ads, which accounts for 60% of Online Ads?

Brand-new tips and techniques have been rapidly created to keep up with

improving technology. Meanwhile online marketing is becoming essential

for the growth of your brand. Then what is the practically effective

strategy to keep your brand on top? The golden answer is SEM.

This session will focus on Google’s & Yahoo!JAPAN’s trend and discuss

communication between digital marketing agencies/consultancies and

clients (examining the viewpoints of each side). This session will also

investigate the future of SEM.