Noriko Oyabu is a strategist of brand building,CRM, and digital marketing.Her speciality in the consumer-oriented interactive web marketing is distinct and highly-established in Japan. She joins Wacoal Corporation, a major intimate apparel and clothing company. She starts her career in merchandising and builds her reputation by establishing new brands focusing not only on fashionability but also functionality. She then enriches her perspective by getting involved in business development and project planning. From 2000, she transfers to the internet promotion department to develop Wacoal’s interactive marketing and CRM strategies as a web master.From 2014, she started her new challenge of e-commerce business.