Yasuro Nishimura joined ORICOM CO. LTD. as a sales promotion planner in 1986.  He joined HAKUHODO Inc. in 1990, and played a role as a sales promotion planner, sales promotion director and global agency producer. As a senior promotion director, he has used his expertise in integrated communication based on promotion aspect for home appliance, automobile, foods, retail, toiletry industry, etc. for both domestic and global market.    Writings:   Are You Yellow Monkey? (Takarajimasha Inc.)  Anatomy of Gesture (Softbank Publishing),   Spice of Beauty (Series, Published by Diamond Inc. )