So Kawaguchi


General Producer

Joined Hakuhodo Inc. in 2010. Since 2000, consistently worked on advertising communication planning focusing on digital platforms, and produced a variety of communication plans and promotions spotting trends for 15 years.
From 2008 to 2013, operated the blog “KOKOKUKAIGI” that is to disseminate news about advertisement, its industry and its relationship with Internet technology. Hold events and seminars, and wrote covering a variety of advertisement and the trend.