Toshi is a digital research/solution specialist in Kantar Japan, the Japanese hub for KANTAR Group, Insight and Consultancy Division of WPP plc  He is leading digital solution division by developing and introducing global services such as digital brand lift, measurement of  cross media effectiveness, social listening, online behavior, and digital creative pre-testing with utilizing global network and local alliances.   Before dedicating to digital, he experienced in customized global research working with global leading brands in automotive, internet, tech, and CPG category.   Before joining Kantar, he provided planning and advisory of digital business in digital marketing company.