Kunihiro Ichihashi has been leading Felissimo’s development and operation of e-commerce models. He has engaged in many e-commerce-related projects which contributed greatly to Felissimo’s development of new business opportunities online. In 2005, he has established digital marketing division, concurrently serving as a chief for its operation. He also took a lead in the development of the web applications for Felissimo website, the smartphone applications, and the log-analysis-