Yusuke Nakagawa, born in 1981, is the founder and the president of Asobisystem Co. Ltd., which was established in 2007. He is also a member of the Cabinet Office of the Cool Japan Strategy Promotion. Initiated by the fame of Kyary Pamyu Pamyu, the company hopes to spread the Japanese music, fashion and the Harajuku “kawaii” culture to the world. One of its projects that have been globally recognized for promoting the Japanese culture is the “Moshi Moshi Nippon (Hello Japan) Project”.